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Direct Marketing: Five Things You’re Doing Wrong

Direct marketing is the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall – which, in large part, is difficult to...

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Five Marketing Strategies Your Competitors Are Missing – But You Shouldn’t

Everything else being equal – and sometimes even when it’s not – the key to besting your competitors is great marketing. Going head-to-head with competitors is a given, but there are often untapped...

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Five Direct Mailers Every Business Should Use

Every business needs to have both an online and a print advertising and marketing presence. But in this day and age of the Internet, some businesses fail to utilize all of the potential methods of...

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Anatomy of a Well-Rounded Marketing Campaign

How do you achieve the perfect marketing campaign? It’s a question all businesses would love the answer to. Despite the perceived ambiguity over which marketing investments offer the best returns, a...

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Six Reasons Your Last Postcard Mailing Didn’t Work

So you’re a small business and you read into the hype that postcards remain some of the most cost-effective and successful marketing tools available to small businesses today. You designed some...

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Anatomy of a Successful Holiday Postcard Campaign

Postcards are powerful holiday marketing tools because they allow you to reach a highly targeted customer base with an offer they’re likely to respond to, at a time when they’re actively looking to...

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Must-Have Marketing Materials for Government Agencies and Workers

Government agencies and workers don’t have to turn a profit in the same vein as private industries, but they still have to raise funds, recruit volunteers and members, promote fundraising events, and...

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Marketing Ideas and Resources for Government Agencies and Workers

If you’re tasked with marketing your government agency’s promotions, funding initiatives and other outreach, you know you’re up against a ton of competition for the public eye. Other government...

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11 Summer Outdoor Marketing Materials

Summer is the best season for outdoor marketing, especially in northern climates where the winter chill forces customers indoors for months on end. By the time summer rolls around, customers are ready...

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EDDM Postcard Marketing Tips

EDDM postcard marketing is a perfect strategy for reaching local customers with a powerful, yet affordable, message. EDDM – Every Door Direct Mail – postcards allow you to blanket a targeted...

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